Yu Nagaba and G-SHOCK Join Forces in Crafting the BEAMS Capsule

 - Feb 15, 2018
References: beams.co.jp & hypebeast
Large retailer BEAMS, Japanese illustrator Yu Nagaba, and watch label G-SHOCK all join together to craft an exclusive BEAMS collection. The collaborative project is meant to celebrate the 35th anniversary of G-SHOCK. Overall, the launch of the capsule highlights Yu Nagaba's artworks while still preserving CASIO's traditional brand detail and designs. The color palette of the BEAMS collection is rather muted, as it takes on a monochromatic scheme.

The spotlight of the series is the G-SHOCK DW-5600, displaying hand drawn work by Nagaba on the face of the timepiece. The simple black and white colorway is prominent throughout the capsule, as the design is kept minimal as well. Nagaba's doodles accent the t-shirts, the watches, socks, hats, and pins as well. The capsule will be dropping on March 2nd on BEAM's website.

Image Credit: Yu Nagaba, BEAMS and G-SHOCK