The 'Screw Cup' is one of those ideas that you wish you could invent yourself. Simply a cup with a screw-shaped bottom, the Screw Cup is designed to do one thing and one thing only: secure the cup and keep it stable on the crumbly beach sand.
Designed by Barcelona-based Minji Jung, the cup, while able to be propped up straight -- albeit somewhat precariously when not screwed down into a soft surface -- is made of ceramic to help cool hot liquids down. The most obvious attraction, though, is the cup's ability to withstand the sandy and windy conditions at the beach. As long as the Screw Cup isn't mistaken for a sea shell by any curious children or any beach creatures, the cup completes the ideal beach experience.
Photo Credits: designboom, gizmodo
Key Themes Behind This Trend
- Self-stabilizing Cups
- Opportunity for disruptive innovation in the drinkware industry by creating cups with screw-shaped bottoms to securely anchor them on unstable surfaces.
- Beach Accessories
- Opportunity for disruptive innovation in the beach accessories industry by designing products that withstand sandy and windy conditions.
- Ceramic Cooling Technology
- Opportunity for disruptive innovation in the materials industry by developing ceramic materials that can cool hot liquids down effectively.
Where This Applies
- Drinkware
- Opportunity for disruptive innovation in the drinkware industry by creating self-stabilizing cups.
- Beach Accessories
- Opportunity for disruptive innovation in the beach accessories industry by designing products that enhance the beach experience.
- Materials
- Opportunity for disruptive innovation in the materials industry by developing new ceramic cooling technologies.
