Fashion brands and accessory companies have had to keep up with the seasonal summertime needs of sun bathers. Days spent by the water usually require lotions, bags and wide-brimmed umbrellas, and the proliferation of such products has provided consumers with a hefty variety of options. Companies like Old Navy and J. Crew have reworked the classic summer tote, and such reinterpretations are now documented in the Beach Accessories Trend Report.
Towels, sunglasses and weather-proof chairs spark seaside images in the minds of consumers. These images are powerful, as they are the very foundations upon which marketing companies develop brands. The 116 PRO Trends listed in this report will be instrumental to ad executives and hospitality organizations that hone in on such visions.
What's Driving This Trend
- Reworked Summer Totes
- Opportunity to disrupt the beach accessories market by reimagining and redesigning traditional summer tote bags.
- Weather-proof Chairs
- Innovative potential in creating durable and weather-resistant chairs for beachgoers seeking comfortable seating options.
- Sun Protection Innovations
- Disruptive opportunities exist in developing new and innovative products for protecting consumers from the sun, such as technologically advanced umbrellas or high-performance sun lotions.
Who This Affects Most
- Fashion Brands
- Fashion companies can seize the opportunity to introduce trendy and stylish beach accessories to cater to the summer market.
- Marketing and Advertising
- Firms specializing in marketing and advertising can leverage the powerful imagery and consumer desires associated with beach accessories to develop compelling campaigns for brands in this industry.
- Hospitality
- Hotels and resorts can enhance their guest experience by offering curated beach accessory options and partnering with beach accessory brands featured in the Beach Accessories Trend Report.
