Rework Summertime Apparel with an Overview of Leading Products

 - Apr 3, 2012
References: trendreports
Fashion brands and accessory companies have had to keep up with the seasonal summertime needs of sun bathers. Days spent by the water usually require lotions, bags and wide-brimmed umbrellas, and the proliferation of such products has provided consumers with a hefty variety of options. Companies like Old Navy and J. Crew have reworked the classic summer tote, and such reinterpretations are now documented in the Beach Accessories Trend Report.

Towels, sunglasses and weather-proof chairs spark seaside images in the minds of consumers. These images are powerful, as they are the very foundations upon which marketing companies develop brands. The 116 PRO Trends listed in this report will be instrumental to ad executives and hospitality organizations that hone in on such visions.