To promote its Echo Spot as the most compact way for consumers to connect with Amazon Alexa, Amazon released 'Be Together More.'
Amazon's first ad for the Echo Spot spotlights just a few key features of the smart assistance device and instead puts the focus on feel-good family moments. In the advertisement, a family is seen parting ways after a gathering, leaving a grandmother on her own with just her cat for companionship. She soon receives a special delivery in the mail that lets her quickly reconnect with her family using a simple voice command and a video call.
While there are many ways for consumers to make the most of their Amazon Alexa-enabled device, the Be Together More ad's emphasis on togetherness underlines how a task can be simplified to inspire better connections with the people who matter most.