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Amazon's 'Be Together More' Introduces the First Echo Spot Ad

 - Jan 27, 2018
References: youtube & adweek
To promote its Echo Spot as the most compact way for consumers to connect with Amazon Alexa, Amazon released 'Be Together More.'

Amazon's first ad for the Echo Spot spotlights just a few key features of the smart assistance device and instead puts the focus on feel-good family moments. In the advertisement, a family is seen parting ways after a gathering, leaving a grandmother on her own with just her cat for companionship. She soon receives a special delivery in the mail that lets her quickly reconnect with her family using a simple voice command and a video call.

While there are many ways for consumers to make the most of their Amazon Alexa-enabled device, the Be Together More ad's emphasis on togetherness underlines how a task can be simplified to inspire better connections with the people who matter most.