Be Here Nowish is a brilliant web series that chronicles the growing pains we experience in our mid-twenties in a hilarious, candid and honest way.
Created by filmmakers Natalia Leite and Alexandra Roxo, Be Here Nowish explores the ways in which we constantly try to delay and/or navigate our burgeoning adulthood. The series is comprised of ten six-minute installments, which follow Nina (Leite) and Sam (Roxo) as they develop an unlikely friendship after a chance encounter.
Realizing they're both stuck in ruts -- Sam is a dating consultant with a troublesome dating history herself, and Nina is a prescription drug dealer who prefers to live in denial -- the two friends embark on a journey of spiritual and sexual awakening.
What's Driving This Trend
- Young-adult Web Series
- Creating webisodes that explore the growing pains of young adulthood can be a great way to connect with and target millennial audiences.
- Online Streaming Platforms
- With the rise of binge-watching culture, online streaming platforms have a great opportunity to showcase unique and engaging web series like Be Here Nowish.
- Authentic Storytelling
- Be Here Nowish's candid and honest portrayal of the struggles of young adulthood reflects a growing desire among audiences for authentic storytelling that deals with important topics in a relatable way.
Who This Affects Most
- Entertainment
- Production companies and networks in the entertainment industry can leverage the popularity of web series like Be Here Nowish to create new programming that resonates with millennial audiences.
- Pharmaceuticals
- Be Here Nowish's portrayal of a prescription drug dealer and its exploration of the challenges of mental health could create opportunities for pharmaceutical companies to engage with younger audiences in new ways.
- Marketing & Advertising
- Brands targeting millennial audiences can use the success of web series like Be Here Nowish to develop innovative ad campaigns that resonate with this demographic by focusing on authentic storytelling and relatable characters.
