Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Be First Marketing School Campaign Spots Unbranded Abilities

 - Jan 17, 2011
References: & adsoftheworld
Not every person needs fancy profiling to get noticed, with the Be First Marketing School campaign serving as proof. Using the name tag concept for its print ads, the Kaffeine Communications agency is sending the message that individuals are important at this institution in a simple, direct way.

Making students feel like more than a number, the Be First Marketing School campaign then invites them to "learn marketing in practice." For a bit of an embedded paradox, the talented scholars need no fancy branded badge, but they'll learn to help promote those who do.