Not every person needs fancy profiling to get noticed, with the Be First Marketing School campaign serving as proof. Using the name tag concept for its print ads, the Kaffeine Communications agency is sending the message that individuals are important at this institution in a simple, direct way.
Making students feel like more than a number, the Be First Marketing School campaign then invites them to "learn marketing in practice." For a bit of an embedded paradox, the talented scholars need no fancy branded badge, but they'll learn to help promote those who do.
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