As wonderful as a trip may be, it's difficult to forget the hiccups that occur while away from home. These BCAA Travel Insurance ads emphasize the fact that threats to your health and safety can completely ruin even your most relaxing vacations.
What these Rethink advertising agency prints suggest is that if you purchase this company's personal protection plan, you're at least unlikely to be left with further scars from international hospital bills, should your well-being should be affected on holiday. This message is communicated visually by turning mental souvenirs of such unfortunate medical mishaps into physical ones. Instead of collecting a ship in a bottle, a snow globe or a bracelet from a tourist town, these BCAA Travel Insurance ads leaving you with scenes of an ambulance, a stretcher and an inpatient wristband.