With the Olympic Games only weeks away and the athletic world busily preparing, the BBC Sport London 2012 Games trailer has just recently been released. The adorable, animated short starts off by showing ordinary London shop-owners and world-wide athletes preparing both the city and their bodies, for the epic events soon to commence.
Athletes, of all different sports, are seen busily training and motivating themselves for one of the most important events in their lives athletic careers and lives. According to the BBC, the trailer is "based around the concept of bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 games." This short was cleverly designed, so that it could be used across multiple BBC-owned media platforms including radio and television.
The uplifting and inspiration music played throughout the duration of the dramatic short was specially commissioned by the BBC for this animation and adds a signature touch. With "First Steps" by British-band Elbow playing in the background, the BBC Sport London 2012 Games trailer is a beautiful tribute to an athletic tradition.