Waterproof Athletic Watches

Baume & Mercier Introduce The Newest Iterations of The Clifton Club

Switzerland-based watchmaker Baume & Mercier introduce its latest versions of the iconic Clifton Club design in preparation for summer. It is comprised of four iterations -- two of which have a nubuck calfskin strap and the other two with a polished clean stainless steel strap. The new Clifton Club timepiece capsule is constructed for an active lifestyle, with its highlighting element being its 100-meter water resistance.

Every watch incorporates a quartz movement and has a 42mm dial designed with an anti-glare sapphire crystal that is resistant to scratch. The overall look is modern and clean with subtle details to complete the palette. The most captivating detail is the blue dial Clifton Club, as a subdued tone elevated with tonal orange on the hand and face outline. The latest variations of the Clifton Club are now available online at Baume & Mercier.

Waterproof Athletic Watches
Baume & Mercier's Clifton Club watches offer 100-meter water resistance and are designed for an active lifestyle.
Nubuck Calfskin Straps
Baume & Mercier's Clifton Club watches feature two iterations with nubuck calfskin straps, offering a fashionable and comfortable option for customers.
Anti-glare Sapphire Crystal
Baume & Mercier's Clifton Club watches come with a 42mm dial designed with anti-glare sapphire crystal, providing durability and enhanced visibility.

Industries Being Reshaped

Watchmaking
The introduction of Baume & Mercier's waterproof Clifton Club watches presents opportunities for other watchmakers to develop durable timepieces for active individuals.
Fashion Accessories
The nubuck calfskin straps on Baume & Mercier's Clifton Club watches showcase the potential for fashion accessory brands to incorporate comfortable and stylish straps into their designs.
Luxury Retail
The use of anti-glare sapphire crystal in Baume & Mercier's Clifton Club watches highlights the demand for luxury products that offer enhanced durability and visibility.
SCORE
1.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 21%
Activity 6%
Freshness 8%