Leak-Proof Bathing Suits

These Bathing Suit Bottoms are Designed for Women on Their Period

'Panty Prop' producing a new line of bathing suit bottoms that help women protect against leaks while on their period. Just like the brand's existing line of underwear, the new swimwear provides a more comfortable way for women to manage their period.

The new Panty Prop swim suit bottoms are designed specifically for women who wear sanitary pads. While they look just like any ordinary bathing suit, the bottoms are specially designed to protect against leaks. The inside of the bottoms features a discrete pocket that holds a pad in place and keeps it dry while swimming. The company even supplies customers with biodegradable pads that can be worn with the suit.

Available in both black and a bright floral print, the leak-proof bathing suit is perfect for women looking for extra protection.

Leak-proof Swimwear
An opportunity for swimwear companies to develop leak-proof bathing suits for women on their period.
Period-optimized Clothing
A chance for clothing brands to create period-optimized designs for women's comfort and convenience during menstruation.
Inclusive Feminine Hygiene Products
A potential market for innovative feminine hygiene product manufacturers to create inclusive and reliable options for women's needs.

Sectors Adopting This

Swimwear
Swimwear companies have an opportunity to tap into the market of leak-proof bathing suits for women, catering to their specific needs during menstruation.
Clothing
Clothing brands can explore the development of period-optimized designs that provide comfort and convenience for women while managing their periods.
Feminine Hygiene Products
Innovative manufacturers of feminine hygiene products can create inclusive and reliable options that meet the specific needs of women during menstruation.
SCORE
3.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 30%
Activity 60%
Freshness 8%