Oil-Enriched Shower Soaps

The Matakana Botanicals Bath & Shower Gel is Made in New Zealand

The Matakana Botanicals Bath & Shower Gel is a premium cosmetic product for consumers who are looking to treat themselves each day in the shower. Made in New Zealand, the soap is enriched with three premium ingredients that help it to soften the skin and invigorate the senses: extra virgin olive oil, Manuka honey and freshly picked limes. The olive oil is rich in vitamins A and E to support the skin for extended periods during and after cleansing, while the Manuka honey will brighten the skin.

The Matakana Botanicals Bath & Shower Gel is formulated to gently cleanse the skin and actually protect the skin's natural moisture balance instead of stripping it away. This positions the cosmetic product as a more skin-friendly option in favor of drugstore varieties.

Premium Shower Cosmetics
Opportunity for brands to create high-end shower products that offer extra skin benefits.
Natural Ingredients
Growing demand for shower products enriched with natural ingredients that nourish and protect the skin.
Skin-friendly Cleansing
Rise in popularity of shower gels that cleanse without stripping away the skin's natural moisture balance.

Industries Being Reshaped

Cosmetics
Cosmetic brands can develop oil-enriched shower products to target consumers seeking premium shower experiences.
Skincare
Skincare companies can explore the integration of natural ingredients like olive oil and Manuka honey in their shower products.
Personal Care
Opportunity for personal care brands to offer gentler shower gels that are kinder to the skin and maintain its natural moisture balance.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 5%
Activity 6%
Freshness 8%