Swiss watch manufacturer brand Tissot released a new Supersport Chrono timepiece in a Basketball Edition that connects with the sport’s urban foundations. This basketball edition timepiece has black and orange colorways that match the colorways of the NBA’s official game ball. It also has a black leather strap with orange stitching that matches the colorways of the NBA’s official game ball.
The timepiece consists of a 45.5mm black PVD-coated stainless steel case. The center of its black dial has a basketball net design with three sub dials, two for the chronograph’s 1/10th of a second, and 30-minute counters. Additionally, the third captures the watch’s running seconds. There is a quartz chronograph movement with an EOL battery indicator inside the timepiece. The Supersport Chrono Basketball Edition is currently available and is priced at $410 in GBP.
Image Credit: Tissot, <a rel='nofollow' href='https://hypebeast.com/2023/2/tissot-supersport-chrono-basketball-edition-release-info'>hypebeast</a>, <a rel='nofollow' href='https://hypebeast.com/2023/2/tissot-supersport-chrono-basketball-edition-release-info'>hypebeast</a>
Why This Trend Is Growing
- Athletics-inspired Timepieces
- There is an opportunity for brands to create timepieces inspired by different sports to target consumers who are avid fans of these sports.
- Chronograph Movement
- The development of new and efficient chronograph movements in timepieces can revolutionize the way we use and wear watches.
- Multi-subdial Function
- Watches with multiple subdials can provide more versatile functionalities, and this can be explored by watch manufacturers to enhance their product offerings.
Industries Being Reshaped
- Watch Manufacturing
- Focusing on using unique sports and sporting events as inspiration for the designing or marketing of their watches can attract a broader customer base.
- Sports Marketing
- The marketing of sports-themed watches can strengthen the connection and loyalty of sports fans to the brands that produce them.
- Luxury Goods
- Developing watches with unique and stylish designs can help luxury brands generate more interest among consumers looking for exclusive and one-of-a-kind products.
