Heron Preston Debuts His New Brand Basketball Skateboards

 - Nov 15, 2018
References: heronpreston & highsnobiety
Basketball Skateboards is the new brand activation by celebrated fashion designer Heron Preston. The venture is done in collaboration with Jacuzzi who is a friend and a colleague of the creative. The newly launched label is an interesting intersection between two adjacent street cultures. Drawing from a pool of their mutual styles, Heron Preston and Jacuzzi are able to fill a niche and strengthen the self-expressive opportunities for those who enjoy both sports.

Basketball Skateboards is, of course, heavily influenced by the 90s aesthetic — a decade where skateboarding and basketball really grew and built a stronger community. The first line-up of goods by the contemporary streetwear label sees a selection of jerseys, skate chinos, as well as a few t-shirt designs.