This video by College Humor diagnoses basic symptoms.
If you're prone to lighting scented candles, obsessively reading your horoscope or Instagramming inspirational quotes, you might have a case of the "Basic B*tch." I think Urban Dictionary put it most eloquently when it said a basic b*tch is a woman who "think she the sh*t but really ain't." Another definition classifies the basic b*tch as an "extra-regular female," which is slightly less offensive. Other symptoms of basic-ness include becoming irrationally excited about Starbucks' pumpkin spice lattes, marathoning any show on the TLC or MTV networks and dressing up as a "slutty fill-in-the-blank" for Halloween.
Though the term "basic b*tch" is relatively new to the pop cultural vernacular, it has taken the world by storm. Luckily, all of your basic symptoms are largely manageable, and perhaps, even preventable.
Key Themes Behind This Trend
- Basic-b*tch Culture
- Opportunity for businesses to offer unique products and experiences that cater to the trend and go beyond basic.
- Anti-basic Lifestyle
- Opportunity for businesses to create products and services that offer unique, niche experiences that help individuals differentiate themselves from basic culture.
- Basic-b*tch Shaming Backlash
- Opportunity for businesses to create campaigns and initiatives that promote individuality and inclusivity.
Where This Applies
- Fashion
- Fashion industry can create relatable, yet unique trends that differentiate individuals from the basic culture.
- Food and Beverage
- Opportunity for food and beverage industry to offer trendy, unique products that go beyond basic offerings.
- Entertainment
- Entertainment industry can create niche content that appeals to individuals who want to differentiate from basic culture.
