Rugged Simplistic Functional Sneakers

FUTUR and Mephisto Work Together on the Barracuda Silhouette

Parisian brand FUTUR works in collaboration with French footwear brand Mephisto on a pair of the Barracuda model, which is co-founder Felix Schaper's favorite design. The shoe's upper this time around features white leather materials blended together with cream suede for subtle tonal contrast and textural detailing.

The premium construction is perfectly equipped with the GORE-TEX support to make it durable. In terms of branding details, motifs nodding to Mephisto can be found below the shoe's collar and at the tongue tag with GORE-TEX accents at the plaque found at the mid-panel across the lateral side. Additional details include the silver tonal D-ring eyelets that hold together the laces, which are done in a white and red tonal palette intricately woven.

Image Credit: FUTUR

Premium Construction
Opportunity for footwear brands to incorporate high-quality materials and advanced technologies in their product offerings.
Textural Detailing
Potential for brands to add unique textures and materials to sneakers for a more visually appealing design.
Collaborative Designs
Opportunity for brands to collaborate and create innovative sneaker designs that combine different styles and aesthetics.

Who This Affects Most

Footwear
Footwear companies can explore new design concepts and collaborate with other brands to create functional and stylish sneakers.
Fashion
Fashion industry can incorporate textural detailing and premium construction in their sneaker designs, offering consumers more high-end options.
Technology
Technology companies can explore incorporating advanced materials and technologies, such as GORE-TEX, in the manufacturing of sneakers.
SCORE
0.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 4%
Activity 6%
Freshness 9%