Barneys' ‘Have a Foodie Holiday' Campaign is Decadent and Se
Summer Luu — November 5, 2010 — Lifestyle
References: highsnobette
Japanese photographer Nobuyoshi Araki was invited to be a part of Barneys' 'Have a Foodie Holiday' campaign, creating the intriguing works featured here.
With a tasteful eye, Araki photographed model and actress Kiko Mizuhara in food fetish images for a very interesting look. In suggestive poses with cherries, fish and other fruits, Mizuhara will definitely have viewers drooling over this Barneys' 'Have a Foodie Holiday' campaign.
Implications - Partnering any topic with some sort of sexual element attracts a wider audience than just taking a clean-cut approach. Consumers are looking for both sensuality and practicality in the purchases they make. Companies could attract more customers by injecting some sex appeal into their products.
With a tasteful eye, Araki photographed model and actress Kiko Mizuhara in food fetish images for a very interesting look. In suggestive poses with cherries, fish and other fruits, Mizuhara will definitely have viewers drooling over this Barneys' 'Have a Foodie Holiday' campaign.
Implications - Partnering any topic with some sort of sexual element attracts a wider audience than just taking a clean-cut approach. Consumers are looking for both sensuality and practicality in the purchases they make. Companies could attract more customers by injecting some sex appeal into their products.
Trend Themes
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Food-sex Ads — Combining food and sex in advertising could attract a wider audience.
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Suggestive Advertising — Incorporating sexual elements in ads could provide a sensuous aspect to the product/service.
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Provocative Marketing — Provocative marketing can be used to attract attention and create a buzz around a brand or product.
Industry Implications
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Fashion — Fashion companies could incorporate suggestive imagery to promote products and create a unique campaign.
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Food and Beverage — Food and beverage companies that use provocative imagery could make their products stand out among competitors.
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Advertising — Advertising agencies could experiment with unconventional and daring campaigns to differentiate themselves and their clients from the competition.
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