At first glance, the Barmer Gek campaign may appear to revolve around typical posters. In reality, however, they are made using an atypical ingredient: Fat. The masterminds behind the campaign somehow managed to extract the fat from popular dishes and use it to design the posters. This was achieved through a complex chemical process and strategic airbrushing.
Conceived and executed by Serviceplan, an ad agency based in Munich, Germany, the Barmer Gek campaign warns, "Watch what you eat." It illustrates how much unhealthy fats are in food through their shudder-worthy posters. For instance, one print ad revolves around the 45 grams of fat that was extracted from a hot dog while another uses 76 grams of fat in a slice of cake.