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Barbecue Trend Report

Recognize Key Changes Related to Grilling and Charred Cuisine

— March 20, 2012 — Lifestyle
Discover how various grilling and barbecue trends have created patterns and new opportunities in other markets with the Barbecue Trend Report. Featured in the report are over 400 examples of barbecue market research, as well as 47 PRO Trends including Porta-Q, Radical Rebranding and Macho Marketing, which can instill innovation and creativity into your brand.

Our report covers key influences impacting consumers and changing their opinion and habits when it comes to grilling food, whether it's through innovative products or alluring advertising. Our research also looks at other markets, like fashion and art, to see how the concept of barbecuing creates change in those industries.

From beef-infused clothing to aggressive marketing campaigns, our crowd-sourced research identifies fluctuations in the market and the patterns responsible for these changes.
Trend Themes
1. Porta-q - Discover the disruptive innovation opportunities in the portable barbecue trend, such as creating compact, lightweight grilling solutions for outdoor enthusiasts.
2. Radical Rebranding - Explore the potential for disruptive innovation by reimagining traditional barbecue brands and products, tapping into new consumer attitudes and preferences.
3. Macho Marketing - Identify opportunities for disruptive innovation in the barbecue industry by leveraging bold, aggressive marketing strategies that resonate with a target audience seeking masculine appeal.
Industry Implications
1. Fashion - Uncover potential disruptive innovation opportunities in the fashion industry by incorporating barbecuing-inspired designs and themes in clothing and accessories.
2. Art - Explore the convergence of art and barbecuing to find disruptive innovation opportunities, such as creating unique barbecuing-inspired artworks or installations that engage audiences in new ways.
3. Advertising - Leverage the influence of barbecue culture to discover disruptive innovation opportunities in advertising, from creating compelling grilling-themed campaigns to partnering with barbecue influencers.
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