When SÃ£o Paulo, Brazil banned all billboards, the city was left with piles of banner material. TOUCH and StraaT have gathered these materials and created a colorful, unique collection of tote bags. The totes are handmade by local artisans and the history and cultural context gives each bag a very unique character. See the site for all the assortment of totes available.
Implications - Consumers are looking to purchase products that are "eco-chic" to help minimize environmental impact, while at the same time, not sacrificing style. Ideas such as the hand-crafted Brazilian Banner totes are accessories that any person would carry as they are fashionable yet environmentally friendly. This allows the consumer to feel like they are doing their part for the world while maintaining true to their style.