The Garanti Bank in Turkey came up with an unusual way to promote its services: it sent a glider up into the skies to drop stuffed animals attached to parachutes. People love getting free stuff, and when it drops into their laps from the sky, it is even more exciting.
For this campaign, the Garanti bank enlisted the help of Ikarus Events, which has done several promotions in the sky for other companies. Although the choice to send stuffed animals dropping from the sky may have been a practical decision for their softness, the company could have just as easily chosen t-shirts.
The decision seems to promote family-friendly services by targeting a youthful demographic. With the presence of kids on social media, this is an effective way to spread publicity for the bank.
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