Audio specialists Bang & Olufsen has partnered with telecommunications company Cisco to launch the Bang & Olufsen Cisco 980 headphones. The new headphones are targeted explicitly towards hybrid workers -- i.e., those who divide their time working remotely from home and in the office.
Because of this, the new headphones boast a variety of work-oriented features such as built-in integration with the Cisco Webex platform and adaptive noise cancellation. In addition, the headphones have an innovative design that blends style and comfort. Compared to traditional workplace headsets, the Bang & Olufsen Cisco 980 headphones are lightweight and built for all-day use.
"We’re integrating Cisco’s industry-leading technologies with our renowned capabilities within sound, design, and craftsmanship to create the ultimate audio product for the hybrid world," said the CEO of Bang & Olufsen, Kristian Teär.
Image Credit: Bang & Olufsen
Key Themes Behind This Trend
- Hybrid Workplace Headsets
- Marketing office tools aimed at hybrid workers is an opportunity to provide tailored products with specific features and conveniences.
- Adaptive Noise Cancellation Headphones
- Adaptive noise cancellation headphones with work-oriented features create an emerging market for productivity aids that cater to specific work settings.
- Integration with Collaboration Platforms
- Integration with leading collaboration platforms provides a market opening for companies to produce audio products tailored to specific virtual communication tools.
Where This Applies
- Audio Equipment Industry
- The audio equipment industry has the opportunity to expand its market segment by developing products that cater to specific work scenarios like hybrid work environments.
- Telecommunications Industry
- The telecommunications industry can offer specific audio products that cater to businesses incorporating hybrid work environments.
- Office Equipment Industry
- Designing office equipment specifically for hybrid work environments can provide this industry with a new market niche.
