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Modernized 70s Apparel

The Bambi x Nasty Gal Lookbook Showcases a Thick Eyebrow Model

— December 6, 2012 — Marketing
Modernizing a time period is a hot ticket item in the fashion world; the Bambi x Nasty Gal photo shoot features the super model posing in 70s-inspired gear, voluminous hair and wing-tipped eyeliner. The infamous model has been featured in other hipster pop culture sites like Urban Outfitters. The thick eyebrow model works the beautiful clothing in a softly lit white room. The pink cardigans, floral print silk shorts and acid wash jean jackets compose a delightful range of choice for the online retailer.

This December mod-inspired photo shoot hosts psychedelic prints combined with luscious leather jumpsuits. Nasty Gal is an American-based online clothing store which sells hip pieces targeted towards hipsters, beach enthusiasts and bohemian women. The Bambi x Nasty Gal lookbook showcases a different look for the retailer.
Trend Themes
1. Modernized 70s Apparel - Disruptive innovation opportunity: Explore collaborations between fashion brands and online retailers to modernize vintage fashion styles.
2. Thick Eyebrow Models - Disruptive innovation opportunity: Promote inclusivity and diversity in the fashion industry by featuring models with unique beauty traits.
3. Mod-inspired Photo Shoots - Disruptive innovation opportunity: Create immersive digital experiences that blend retro and contemporary fashion styles.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Develop online platforms that curate and sell modernized retro fashion collections.
2. Fashion Photography - Disruptive innovation opportunity: Experiment with innovative lighting techniques and sets to create visually striking fashion images.
3. Online Fashion Retailers - Disruptive innovation opportunity: Collaborate with fashion designers and models to produce exclusive lookbooks that resonate with target customers.
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