Balance Water is Infused with the Essence of Australian Wildflowers
Jana Pijak — October 21, 2020 — Lifestyle
References: drinkbalance
Balance Water is a spring water infused with Australian wildflowers that are handpicked in remote areas across the country. Collecting wildflowers only five to six time per year, the water's manufacturing team heads to remote rural parts of the nation to ensure its wildflowers are high quality, in-bloom picks.
Once picked, the wildflowers' essence is extracted in two separate production processes -- one requiring them to be immersed in water and left submerged for four hours in sunlight, and the second requiring them to be boiled in order for extraction to occur.
The result is a unique and pure water range. In addition to Balance Water's Balance flavor that contains six Australian wildflowers, its Cleanse water contains four wildflower varieties and aims to boost and maintain hydration for longer time periods, making it ideal for active consumers.
Once picked, the wildflowers' essence is extracted in two separate production processes -- one requiring them to be immersed in water and left submerged for four hours in sunlight, and the second requiring them to be boiled in order for extraction to occur.
The result is a unique and pure water range. In addition to Balance Water's Balance flavor that contains six Australian wildflowers, its Cleanse water contains four wildflower varieties and aims to boost and maintain hydration for longer time periods, making it ideal for active consumers.
Trend Themes
1. Wildflower-infused Beverages - There is an opportunity to create wildflower-infused beverages that are not only refreshing but have potential health benefits.
2. Niche Bottled Water Brands - As consumers continue to prioritize health and wellness, there is a growing market for niche bottled water brands that offer unique and pure water options like Balance Water.
3. Handpicked and Locally-sourced Ingredients - Consumers are increasingly interested in products made with handpicked and locally-sourced ingredients, creating an opportunity for companies to differentiate themselves in the market by highlighting this aspect of their production process.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend of wildflower-infused beverages, offering consumers refreshing and unique drink options.
2. Bottled Water Industry - There is an opportunity for niche bottled water brands, like Balance Water, to differentiate themselves in the bottled water industry by offering unique and pure water options.
3. Health and Wellness Industry - As consumers continue to prioritize health and wellness, there is an opportunity for companies to market products with handpicked and locally-sourced ingredients, like Balance Water, as healthier and more sustainable options.
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