Latvian born fashion student Baiba Ladiga created a semi-disturbing photo shoot for her website featuring an evil black bunny mask. The fashions are inspiring and quite avant-garde with their angular designs and rich crimson skirts.
Baiba Ladiga's creations are made from both animal and human hair to emphasize this story and is photographed by Zane Mellupe in an industrial-type China town setting where she Ladiga has been residing the past few years.
Implications - By ascribing animal attributes to humans, these images provide its viewers with surrealistic escapist experiences. Consumers are drawn to escapism as a source of stress relief. Corporations trying to create effective media campaigns may benefit from utilizing surreal imagery to garner consumer attention.
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