Caliroots Launches the Back to Reality Range for Pre-Fall
Caliroots recently unveiled its latest lookbook for the Pre-Fall 2019 season entitled 'Back to Reality' and it highlights a nostalgic theme this time around. The editorial boasts traditional themes that capture the energy of 'back-to-school' and is translated through designs such as plaid button-down tops, cardigans, and varsity jackets.
The range also captures products by streetwear imprints including Wacko Maria, UNDERCOVER, The North Face, and more. Allyson Shiffman styled the outfits to really find the essence that is to come for the Fall season this year. Some of the standout items include the ESSENTIALS Palm Check Shirt and the A.P.C. backpack to bring the overarching collegiate theme to a full circle.
Image Credit: Ollie Nordh, Caliroots
The range also captures products by streetwear imprints including Wacko Maria, UNDERCOVER, The North Face, and more. Allyson Shiffman styled the outfits to really find the essence that is to come for the Fall season this year. Some of the standout items include the ESSENTIALS Palm Check Shirt and the A.P.C. backpack to bring the overarching collegiate theme to a full circle.
Image Credit: Ollie Nordh, Caliroots
Trend Themes
1. Collegiate-themed Streetwear - Opportunity for streetwear brands to incorporate nostalgic 'back-to-school' designs and capture the energy of the fall season.
2. Lookbook Marketing - Opportunity for brands to create visually appealing lookbooks to showcase their products and create a sense of anticipation for the upcoming season.
3. Fashion Styling - Opportunity for fashion stylists to curate outfits that reflect specific themes and capture the essence of a particular season or trend.
Industry Implications
1. Streetwear - The streetwear industry can leverage the collegiate theme to design and promote nostalgic back-to-school-inspired clothing.
2. Marketing - Marketing industry could utilize lookbook campaigns to effectively market products and create hype for upcoming fashion seasons.
3. Fashion Styling - Fashion styling industry can capitalize on the trend by providing services to brands and individuals looking to create visually appealing outfits with a nostalgic twist.
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