I love the blend of Oakley's airborne-inspired design and a functional baby carriage that comprises this badass Kid Kustoms Oakley Roddler for toddlers. It has the looks of a Harley fatboy with the fender skirts over the wheels.
The Roddler's hardware is designed with a military fighter plane look, and the canvas with the military patches is the perfect touch for tooling the next commanding officer around the post.
Implications - More and more new parents are looking to retain apart of their youthful identity. Products for their babies that are fringe and eccentric reflect this youthful spirit. Companies creating products for this group should consider this mindset if they wish to foster a deeper relationship.