The Babylon LA Winter 2018/19 Series Launches Its Second Capsule
References: babylon.la & highsnobiety
The latest Babylon LA Winter 2018/19 collection recently launched, marking the imprint's second drop of the season. The streetwear label highlights heavy graphic informed designs throughout the range and it is constructed to be highly tactical to combat the colder seasons. The range offers a selection of apparel and accessory options, featuring staple silhouettes such as tees, pants, hoodies, headwear, and outerwear.
Babylon LA fuses its pieces with a prominent sense of streetwear styles with graphics that reference skulls, spirals, rottweilers, and x-ray scans. Some standout pieces spotlight the work jacket with zipper-branded enclosures and the utility vest. There are also new versions of the label's own logo complete in a variety of styles. The new seasonal capsule is set to drop on February 14th online at Babylon LA.
Babylon LA fuses its pieces with a prominent sense of streetwear styles with graphics that reference skulls, spirals, rottweilers, and x-ray scans. Some standout pieces spotlight the work jacket with zipper-branded enclosures and the utility vest. There are also new versions of the label's own logo complete in a variety of styles. The new seasonal capsule is set to drop on February 14th online at Babylon LA.
Trend Themes
1. Heavy Graphic Streetwear - The trend towards streetwear features bold designs and graphics inspired by popular culture or subcultures, driven by the rise of social media and the importance of self-expression.
2. Tactical Winter Apparel - With the demand for tactical and functional clothing, the winter apparel industry has an opportunity for disruptive innovation by incorporating functional design elements into fashion and using durable and sustainable materials.
3. Brand Logo and Image Updates - In a market driven by social media and visual content, there is an opportunity for companies to rebrand and update their logos and image to appeal to younger generations and increase engagement online.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity for disruptive innovation by incorporating more functional design elements into apparel, using sustainable materials, and focusing on brand image updates and social media presence.
2. Graphic Design Industry - The graphic design industry has an opportunity for disruptive innovation by creating dynamic and bold designs that appeal to the streetwear market, utilizing technology and creativity to create new styles and designs.
3. Social Media Industry - The rise of social media creates an opportunity for disruptive innovation in how companies market and promote their brand online, utilizing new strategies and platforms to reach younger generations and increase engagement.
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