Many brands are working to create products and services that keep fans busy while staying home during the COVID-19 outbreak, including A BATHING APE's Baby Milo coloring book. The streetwear imprint unveils a digital coloring book following its recent papercraft kit for fans to print out and entertain themselves.
The latest digital coloring book invites productive social distancing as the black and white pages feature the brand's signature character Baby Milo enjoying a variety of topical scenarios. Baby Milo is seen staying home, reading books, thanking front line workers, and other social distancing activities to encourage safety overall. The coloring book can be downloaded to be printed out or colored digitally on tablets.
Image Credit: A BATHING APE
Why This Trend Is Growing
- Digital Coloring Books
- The rise of digital coloring books presents an opportunity for brands to engage with fans and provide interactive content.
- Productive Social Distancing
- Creating products and services that promote productive social distancing can help brands connect with their audience during the COVID-19 outbreak.
- Entertainment at Home
- Brands can tap into the trend of providing entertainment options for people staying at home by offering engaging activities such as coloring books.
Industries Being Reshaped
- Fashion and Streetwear
- Fashion and streetwear brands can explore the creation of coloring books as a way to engage their fans and strengthen brand loyalty.
- Publishing and Printing
- The rising popularity of digital coloring books creates opportunities for the publishing and printing industry to offer new services and products.
- Technology and Software
- The development of digital coloring book applications and software presents opportunities for the technology industry to provide interactive and engaging experiences.
