Rimowa Has Launched New Essential Colors, Azure and Flamingo
Niko Pajkovic — January 6, 2022 — World
References: rimowa & acquiremag
Luxury luggage brand Rimowa has unveiled two new seasonal color options for its Essential collection called Azure and Flamingo. According to the company, the new hues are inspired by Tanzania, an East African country known for its lush landscapes and beautiful beaches.
Both notably eye-catching, the Azure color scheme is a soothing, aquatic blue while Flamingo is a vibrant orange/red. The new colors will be offered in three classic luggage sizes: Rimowa's Cabin (7.1 lbs), Check-In L (10.6 lbs), and Trunk Plus (11.9 lbs). The pieces themselves maintain Rimowa's beloved Essentials construction, which features robust polycarbonate hard shells, a multi-wheel system, and a Flex Divider design that allows users to easily separate and secure their belongings.
Image Credit: Rimowa
Both notably eye-catching, the Azure color scheme is a soothing, aquatic blue while Flamingo is a vibrant orange/red. The new colors will be offered in three classic luggage sizes: Rimowa's Cabin (7.1 lbs), Check-In L (10.6 lbs), and Trunk Plus (11.9 lbs). The pieces themselves maintain Rimowa's beloved Essentials construction, which features robust polycarbonate hard shells, a multi-wheel system, and a Flex Divider design that allows users to easily separate and secure their belongings.
Image Credit: Rimowa
Trend Themes
1. Luxury Luggage - The trend for innovative luxury luggage continues, with an opportunity to create new bold color designs inspired by other countries and cultures.
2. Polycarbonate Hard Shells - Rising trend of using polycarbonate hard shells in luggage as a lightweight yet durable material, with the opportunity to explore new design possibilities and applications.
3. Flex Divider Design - Increasing trend in using flexible dividers to help secure and organize belongings, with an opportunity to integrate technology for a premium and convenient travel experience.
Industry Implications
1. Fashion and Luxury Goods - The luxury luggage industry is set to continue its growth, with further opportunities to incorporate sustainability practices and experiential offerings.
2. Travel and Leisure - The travel and leisure industry can leverage the trend towards personalized travel experiences, by offering services such as customized luggage sets and immersive travel packages.
3. Materials Science and Technology - Innovation opportunities for material science and technology companies lie in creating lighter, stronger, and more sustainable materials for use in luxury luggage and other industries.
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