Award-Winning House Interiors

Studio Ben Allen’s the House Recast is Colorful and Modern

Studio Ben Allen has designed an award-winning house interior. Recognized by the Don’t Move, Improve! Awards and named “London’s best new home improvement project,” the design stands out with fluid lines, playful colorful accents, and a lot of natural lighting.

Studio Ben Allen was commissioned by a retired couple who requested a reorganization of a spacious Victorian home. The original design was the locus for the architects' inspiration. Since the brief was left relatively open, the designers took this opportunity “to experiment with off-site fabrication techniques and pigmented concrete.” In addition, Studio Ben Allen introduced a new kitchen and two bathrooms. One of the more distinct features of the award-winning house interior is that it brings together modern sensibilities with the alluring (historic) features of Victorian design.

Image Credit: French + Tye

Off-site Fabrication Techniques
There is an opportunity for material suppliers and construction firms to innovate in off-site fabrication techniques to streamline the construction process and reduce costs
Pigmented Concrete
Concrete product manufacturers can explore the use of pigmented concrete to offer more design and color options for house interiors
Modern Victorian Design
There is a potential for interior design and home decor companies to capitalize on the trend of integrating modern design with Victorian design elements

Sectors Adopting This

Construction
The construction industry can benefit from adopting new and innovative off-site fabrication techniques that lower costs and save time
Concrete Products
Concrete product manufacturers could explore pigmented concrete products to offer more design and customization options for interior designers and architects
Home Decor
The home decor industry has opportunities to offer products that cater to the trend of integrating modern design with Victorian design elements
SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 97%
Activity 87%
Freshness 10%

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