Award-Winning Philips Flat Screen Campaign

 - Mar 23, 2009
References: danielpradilla & arabaquarius.blogspot
This creative campaign for Philips Flat Screen by Academy Art University just won the student Bronze award in the magazine category at the International Andy Awards 2009.

Entitled "Careful Bringing It Home," the campaign consists of three prints that portray scenarios where the person dropped something in the drains, subway or elevator cracks.

This is typically the case with small items such as keys or a slim gadget, so using it with a TV ensures the viewer instantly gets the idea that the Philips Flat Screen is super-thin.

Daniel Pradilla is the talented art director & copywriter of these ads.