Four-Eyes Fashiontography

'Awakening' by Pino Gomes is Geekily Gorgeous

Clothed in garments from various retailers from American Apparel to H&M, model Natt Mitrovic is photographed in 'Awakening' by Pino Gomes for the September/October 2010 issue of Fiasco Magazine.

Stylist Patrick Hausermann has composed each outfit with combinations of classic skirts and tops that when worn together create an awkward and distinctly nerdy look. Though I never would have thought them up, 'Awakening' by Pino Gomes reveals six outfits that appear to actually work in their own quirky way, especially when combined with the large round spectacles.

Geek-chic Fashion
Opportunity for fashion retailers to create collections that combine classic clothing with quirky and nerdy accessories for a unique look.
Alternative Styling
Opportunity for stylists to experiment with non-traditional clothing combinations and accessories to create edgy looks.
Nerd Culture Influence
Opportunity for businesses to tap into the growing interest and appreciation for nerd culture through fashion and photography.

Where This Applies

Fashion Retail
Opportunity for fashion retailers to create and market clothing collections that cater to the geek-chic trend.
Photography
Opportunity for photographers to experiment with alternative styles and embrace unconventional looks to capture attention.
Media and Advertising
Opportunity for media and advertising industries to feature and promote campaigns that celebrate nerd culture through fashion and photography.
SCORE
6.1 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 89%
Activity 87%
Freshness 8%

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