At first people who don't live in Argentina, Russia or Poland will wonder at their extremely embellished license plates, which are featured in the AVTOTravel.com ad campaign. That is, until they realize that although they might look like license plates, they also look like typical address plaques. Once that connection is made, it becomes apparent that they two were combined to illustrate the tag line, "Motor home sweet motor home."
Conceived and executed by the TBWA\Central Asia & Caucasus ad agency branch, the AVTOTravel.com ad campaign promotes a slew of caravans and motor homes for the adventurous traveler with a nomadic spirit who nevertheless appreciates the idea of permanence. The AVTOTravel.com ad campaign was creative and art directed by Juan Pablo Valencia with illustrations by Gonzalo Arevalo.