'Avoid the Stork' is a Cautionary Baby Operation
Allison Love — August 20, 2010 — Marketing
References: avoidthestork & behance.net
The 'Avoid the Stork' ad campaign is a marketing ploy to try and raise awareness on how to prevent unplanned pregnancies. The campaign is pretty funny, which is a great tactic to get people to pay attention to the actual message, which is 'Avoid the Stork,' or in layman's terms, to use condoms or birth prevention methods to avoid getting pregnant.
The campaign consists of print ads, a video and web banners to get people to 'Avoid the Stork' and practice safe sex. It's an unusual approach, but hilarious and innovative nonetheless.
The campaign consists of print ads, a video and web banners to get people to 'Avoid the Stork' and practice safe sex. It's an unusual approach, but hilarious and innovative nonetheless.
Trend Themes
1. Humorous Prevention Campaigns - Utilizing humor in prevention campaigns to raise awareness on important issues and engage audiences.
2. Interactive Marketing Tactics - Using print ads, videos, and web banners to create interactive and engaging marketing campaigns.
3. Innovative Messaging Strategies - Developing unconventional and creative messaging strategies to captivate audiences and deliver important messages.
Industry Implications
1. Advertising - Opportunities for advertising agencies to develop unique and attention-grabbing campaigns that inspire behavior change.
2. Reproductive Health - Applying innovative approaches in reproductive health education and awareness programs to promote safe sex practices.
3. Digital Media - Creating interactive and entertaining content in digital media platforms to effectively convey important messages in a memorable way.
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