Any enthusiastic car owner knows to groom his engine with only the best, and the Avia Motor Oil ads promise that this brand of lubricant will "Make your horse purr."
The Serviceplan Gruppe of Munich, Germany, is responsible for this series of three print advertisements, in which the popular parallel between stallions and super cars is portrayed literally. Where one may feed, curry and massage his horse, a proud motorist is likely to treat his automobile with the same obliging attention. Pleasing a horse may afford the rider a smoother journey, and maintaining a vehicle will keep a car in good shape for longer, with fewer services necessary.
Showing a smitten horse seduced into a sensitive state, these Avia Motor Oil ads offer an attractive image for the behavior of your car.