Any enthusiastic car owner knows to groom his engine with only the best, and the Avia Motor Oil ads promise that this brand of lubricant will "Make your horse purr."
The Serviceplan Gruppe of Munich, Germany, is responsible for this series of three print advertisements, in which the popular parallel between stallions and super cars is portrayed literally. Where one may feed, curry and massage his horse, a proud motorist is likely to treat his automobile with the same obliging attention. Pleasing a horse may afford the rider a smoother journey, and maintaining a vehicle will keep a car in good shape for longer, with fewer services necessary.
Showing a smitten horse seduced into a sensitive state, these Avia Motor Oil ads offer an attractive image for the behavior of your car.
What Makes This Trend Stand Out
- Animal-themed Advertising
- More companies could experiment with animal-inspired ads for their products
- Literal Product Comparisons
- Brands can explore literal depictions of their products' effects to stand out in a crowded market
- Personification of Inanimate Objects
- Companies can consider personifying their products to appeal to consumers' emotions and form deeper connections with them
Sectors Adopting This
- Automotive
- Other car-related products, such as engine oils and cleaning solutions, can use creative marketing campaigns to differentiate themselves
- Animal Care
- Pet food and grooming brands can incorporate humor and creativity into their ads to capture attention and stand out
- Advertising
- Advertising agencies can explore unique and memorable ways to depict their clients' products and services
