MCM introduces its Avatar campaign showcasing its latest pieces with the help of rapper Rich the Kid and DJ and Instagram influencer Sita Abellan. It is created in partnership with Joerg and Maria Koch, the founders of 032c magazine and all of the pieces are a part of the label's offerings for the Fall/Winter 2018 season.
The Avatar campaign boasts a concept of Rich the Kid and Sita adorned in MCM pieces with an MCM Avatar looking over them and protecting the two along with a journey as a symbol of total peace. There is a strong hip-hop influence in the latest collection and the label aimed to celebrate that with its subtle design infusions and rapper incorporation.
Image Credit: Thomas Lohr
Key Themes Behind This Trend
- Hip-hop-inspired Accessory Campaigns
- Hip-hop inspired accessory campaigns are becoming a popular trend for luxury fashion brands looking to appeal to younger demographics.
- Avatar Campaigns
- Avatar campaigns are emerging as a new way for fashion brands to showcase their latest pieces in a creative and engaging way thanks to advancements in technology.
- Rapper Incorporation in Fashion
- Rapper incorporation in fashion campaigns is a growing trend as luxury brands look to appeal to a broader audience by leveraging the influence and reach of hip-hop artists.
Where This Applies
- Luxury Fashion
- Luxury fashion brands can leverage the trend of hip-hop-inspired accessory campaigns to target younger consumers and expand their customer base.
- Technology
- The rise of Avatar campaigns presents an opportunity for technology companies to partner with fashion brands and provide innovative solutions for creating immersive and interactive online experiences.
- Music
- The trend of rapper incorporation in fashion offers an opportunity for music industry professionals to collaborate with luxury fashion brands and expand their reach to new audiences.
