Entertainment-Focused Vehicles

The Volkswagen 'Zimmer' Autonomous Concept Car is Entertaining

The rise of the autonomous car brings to mind a number of questions regarding what drivers will be doing when inside vehicles, so the Volkswagen 'Zimmer' is an autonomous concept car that imagines the possibilities.

Designed by Hanchi Yun, the Volkswagen 'Zimmer' is first and foremost a form of autonomous transportation. The interior space is capable of being customized into a number of different orientations in order to suit different needs. Passengers can partake in some digital entertainment, sit and enjoy a meal and much more thanks to the expansive space within the autonomous concept car.

The Volkswagen 'Zimmer' identifies a direction that we could see passenger vehicles go once autonomous technologies begin to be rolled out on a more widespread scale.

Autonomous Transportation
Opportunity to design vehicles with customizable interiors to accommodate various passenger needs and entertainment options.
Digital Entertainment
Opportunity to incorporate immersive and interactive digital entertainment experiences within autonomous vehicles.
Expansive Interiors
Opportunity to create spacious interior layouts in autonomous vehicles for passengers to engage in various activities.

Sectors Adopting This

Automotive
Disruptive innovation opportunity to pioneer the development of autonomous vehicles with entertainment-focused features.
Entertainment
Disruptive innovation opportunity to explore new business models and partnerships to provide digital entertainment content and services for autonomous vehicles.
Food & Beverage
Disruptive innovation opportunity to create meal and refreshment solutions for passengers in autonomous vehicles.
SCORE
4.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 75%
Activity 60%
Freshness 8%