Using reality and hard-hitting images, the Aufait Daily News ads gets its message across very clearly. Featuring explosives and dead birds, the images are somewhat cryptic but convey the point of the campaign perfectly.
One of the photos from the Aufait Daily News ads is of an explosive with a timer attached and a crumpled piece of newspaper underneath. The joining caption from Ads of the World is "Aufait Daily News. We deliver it how it is." Just as the photo presents the bomb in a direct way, the newspaper also delivers the news in the same style.
Portraying honesty and a respect for its readers, the Aufait Daily News ads convey the newspaper's ideals and message perfectly.