Structured Two-Door Coups

The Audi Prologue Concept Debuts a Different Form for the Future

If there is one car brand that has managed to look timeless in the last few years, it would be the Audi; yet that is about to change with the design of the Audi Prologue Concept. With a meaner silhouette that boasts more exaggerated features, the Audi Prologue Concept steps away from its typical style for a wider front grill, wedge-shaped laser headlights and more.

Designed by Marc Lichte, the Audi Prologue Concept was debuted during the Los Angeles Auto Show 2014. Shorter and flatter than the A8, it has an aerodynamic structure that many car enthusiasts will appreciate. The interior of the two-door coup also sees a nice update that is equally full of sleek lines, spacious seating and hi-tech features for the modern driver.

Timeless Car Design
Opportunity for disruptive innovation in creating car designs that stand the test of time.
Exaggerated Features
Potential for disruptive innovation in incorporating more exaggerated features in car designs.
Hi-tech Car Interiors
Opportunity for disruptive innovation in creating sleek and tech-savvy car interiors.

Sectors Adopting This

Automotive Design
Potential for disruptive innovation in redefining car designs to be timeless and incorporate more exaggerated features.
Luxury Car Manufacturing
Opportunity for disruptive innovation in integrating high-tech features and creating sleek interiors in luxury cars.
Car Accessories and Technology
Potential for disruptive innovation in developing cutting-edge technology and accessories for hi-tech car interiors.
SCORE
1.8 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 38%
Activity 9%
Freshness 8%

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