The Audi Ad for Pre-Sense Plus Shows Lack of Vision When Driving

 - Mar 11, 2014
References: youtube & creativecriminals
This Audi ad demonstrates the company's Pre-Sense Plus technology installed in its new vehicles, which is designed to warn drivers of dangers ahead, faster.

To show that vision is seriously impaired in the dark and from a distance when behind the wheel, the company installed signs in a high-traffic section of an airport that read "You're Driving. It's Dark. Suddenly:". Upon moving closer to the ad, viewers then see outlined in capital letters, "A DEER." The aim of the Audi ad is to bring to life these difficulties that can occur while driving at night, and ensure people take the necessary safety precautions to avoid accidents. The commercial does a great job of exemplifying the restriction of one's vision in everyday life, and how certain dangers can arise.