There’s nothing hipster geeks love more than gaming and Aubrey Plaza, so it made sense when both these elements collided in this wickedly funny Aubrey Plaza World of Warcraft commercial. Nerds everywhere are no doubt jumping for joy.
The Aubrey Plaza World of Warcraft commercial features the Parks and Recreation actress doing what she does best: embodying all that is deadpan and awkward. She explains that her boyfriend got her the online role-playing game for her birthday in lieu of diamonds and urged her to give the popular pastime a chance. She did, and lo and behold she liked it. So much so that she questioned whether she even needed her boyfriend. By the end of the commercial, Plaza is single but more enriched due to her newfound hobby.
Let that be a lesson to all the guys out there: never be less interesting than the gift you’re giving your girlfriend.
Why This Trend Is Growing
- Gaming Advertisements Featuring Humorous Actors
- Opportunity for companies to collaborate with comedians and actors to showcase their products in a humorous and relatable way.
- Increased Targeting of Female Gamers
- With the rise of female gamers, there is a chance to make gaming advertisements more relatable to this demographic.
- Use of Deadpan Humor in Advertising
- There is an opportunity for companies to take a more humorous and sarcastic approach to advertising that can resonate more with younger consumers.
Industries Being Reshaped
- Gaming Industry
- The growing popularity of gaming among women represents a significant growth opportunity for the industry.
- Entertainment Industry
- Collaborations between actors and gaming companies opens up unique marketing and branding opportunities within the entertainment industry.
- Advertising Industry
- The use of deadpan humor in advertising creates opportunities for brands to appeal to younger generations and stand out in today's crowded advertising space.
