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Athletic-Inspired Swimwear Capsules

Solid & Striped Joined with Emily Oberg for a Swimwear Launch

— May 21, 2021 — Luxury
Swimwear label Solid & Striped collaborated with Emily Oberg's label Sporty & Rich to launch a line of limited-edition athletic-inspired swimwear. This new release marks the continued expansion of Solid & Striped since its debut retail pop-up opening in Florida in 2020.

The capsule includes two athletic 80s-inspired ribbed swimwear silhouettes. The first of the two is a thin-strapped maillot, and the second is a racerback bikini top with high-cut matching bottoms. Both styles are available in navy and cream colorways. Sporty & Rich's "Health & Wellness Club" logo is featured on each of the signature suits, thereby marking the limited-edition capsule.

The collaboration is launched exclusively on Oberg's e-commerce page and will run through May 22nd, until it is rereleased on Solid & Striped's online shop.

Image Credit: WWD
Trend Themes
1. Athletic-inspired Swimwear Capsules - Swimwear brands and designers are collaborating to produce athletic-inspired swimwear pieces that cater to consumers' active lifestyles.
2. Limited-edition Collaborations - Limited-edition collaborations between designers and fashion brands create exclusivity and urgency among consumers while promoting creativity and innovation.
3. E-commerce Exclusives - E-commerce exclusives enable collaborations between brands and influencers that may not otherwise have access to traditional retail distribution channels, allowing for market expansion and new consumer growth.
Industry Implications
1. Swimwear Industry - The swimwear industry should consider creating athletic-inspired pieces to appeal to consumers with active lifestyles.
2. Fashion Industry - The fashion industry should explore the benefits of limited-edition collaborations to increase brand awareness and promote innovation.
3. E-commerce Industry - The e-commerce industry can capitalize on collaborations between influencers and fashion brands by offering exclusive releases and targeting new consumer demographics.
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