Youthfully Sporty Editorials

David Novotny Dons Athletic Menswear Looks for Michal Jakubec's Shoot

David Novotny sports athletic menswear looks in this colorful editorial by photographer
Michal Jakubec. The modeling newcomer poses against vibrant background vignettes while sporting a wardrobe of hot pink performance wear, printed statement tees and protective sporting gear accessories like helmets and ski goggles.

The models also poses with ski and glove props and carries a pair of colorful sneakers around his neck. In addition to his athletic menswear staples, David Novotny also dons a more tailored get-up in this series and shows that he can pull off both boyish and sophisticated styling.

The M Management face is originally from Bratislava and proves he is a talent to take notice off despite of his lack of modeling experience.

Athletic Menswear
Opportunity for designers to create fashionable and functional athletic wear for men, incorporating bold colors and statement prints.
Accessories for Sport
Opportunity for businesses to create protective sporting gear accessories, such as colorful helmets and ski goggles, that are fashionable as well as functional.
Colorful Sneakers
Opportunity for sneaker brands and designers to create colorful and versatile sneakers that can be worn both athletically and casually.

Sectors Adopting This

Athletic Wear Industry
The athletic wear industry can capitalize on the trend for bright, fashionable athletic wear for men.
Sporting Goods Industry
The sporting goods industry can develop and market fashionable and functional protective gear accessories, to meet the demand from customers who are interested in looking good while playing sports.
Footwear Industry
Opportunity for footwear industry to create colorful, stand-out sneakers that can be worn both for sports and casual wear.
SCORE
5.0 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 85%
Activity 57%
Freshness 8%