Photographer Richard Bakker captures 'Gonna Make You Sweat', an athletic fashion editorial for The Ones 2 Watch. Showcasing urban looks with a sporty twist, the image series highlights pieces from Prada, American Apparel and Mother Denim among other labels.
Styling for this fashion story is courtesy of Anat Dychtwald who dresses her model muse Kim Jaspers in a wardrobe of track jackets, scuba-inspired tops and skater-themed footwear accessories from Vans.
In 'Gonna Make You Sweat', Kim channels a skater with a flair for fashion. In addition to her vivid wardrobe picks, she sports youthful hair and makeup looks by Marie Sophie and poses with a skateboard prop that enhances her edgy and feminine wardrobe. Overall, the model's look is young and effortlessly cool.
Key Themes Behind This Trend
- Athletic Fashion
- Disruptive innovation opportunity: Creating sustainable and eco-friendly athletic fashion that combines style and performance.
- Urban Sportswear
- Disruptive innovation opportunity: Designing urban sportswear that seamlessly blends functionality and fashion for the modern consumer.
- Skater-themed Footwear
- Disruptive innovation opportunity: Developing technologically advanced skater-themed footwear that provides superior comfort and performance.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Reinventing the fashion industry by incorporating technology and sustainable practices.
- Footwear
- Disruptive innovation opportunity: Revolutionizing the footwear industry by merging style, comfort, and performance in innovative ways.
- Sportswear
- Disruptive innovation opportunity: Transforming the sportswear industry by creating urban-inspired collections that cater to the needs and preferences of modern consumers.
