While LIVELY launched athleisure-inspired category of lingerie and called it 'Leisurée,' lingerie brand Kiki de Montparnasse is now venturing into activewear with a few lingerie-inspired styles.
The new garments are said to "[bring] the best of Kiki De Montparnasse's sensuality, attention to detail and style into activewear," with functional and flattering styles. The designs include the Athleisure Biker Shorts, the Athleisure Lace Insert Leggings, the Athleisure Bra Top and the Athleisure Bralette, all of which prominently feature stretch lace details.
The sleek lingerie-inspired activewear styles are only available in black and offer functional elements for compression and stretch lace paneling for ease of movement and comfort. True to the nature of athleisure, these styles are just as suited to the street as they are the gym.
Why This Trend Is Growing
- Lingerie-inspired Activewear
- Disruptive innovation opportunity: Combining the sensuality of lingerie with the functionality of activewear to create stylish and comfortable athleisure options.
- Leisurée
- Disruptive innovation opportunity: Creating a new category of lingerie-inspired athleisure wear that appeals to fashion-conscious consumers seeking versatile and comfortable clothing options.
- Stretch Lace Details
- Disruptive innovation opportunity: Utilizing stretch lace as a design element in activewear to add a touch of elegance and femininity to athletic apparel.
Industries Being Reshaped
- Athleisure
- Disruptive innovation opportunity: Exploring new market opportunities by introducing lingerie-inspired styles in the growing athleisure industry.
- Lingerie
- Disruptive innovation opportunity: Expanding into the activewear market by incorporating functional elements and designs inspired by lingerie.
- Fashion
- Disruptive innovation opportunity: Injecting a sense of style and sophistication into the activewear market by merging lingerie-inspired designs with functional activewear.
