If you remember the Athenos Grandmother Campaign from Droga5, the Athenos Meme Generator is the perfect way for you to get a little closer to experiencing her anger.
The site has a simple slogan of "Old Greek women. Old technology. Together at last," and allows the user to choose his animated Yiayia from 16 different GIFs. The user can then "express your disapproval" and share her online. Users can tweet and Facebook like the GIFs, and a top list GIF pile is composed.
The Athenos Meme Generator is truly funny, especially when one wants to look at others' contributions. The generator also makes you very thankful that the Yiayia is not your actual grandmother and will never be as disapproving as those in the Athenos ads.
What Makes This Trend Stand Out
- Microsites for Memes
- Creating microsites with easy-to-use meme generators can generate brand awareness and engagement through user-generated content.
- Nostalgic Campaign Remakes
- Revamping successful past campaigns with a contemporary twist can create brand affinity and humor with audiences.
- Interactive Animated Gifs
- Using interactive animated GIFs can create humorous and shareable brand content that engages audiences.
Sectors Adopting This
- Marketing and Advertising
- Companies can use microsites and nostalgic campaign remakes to create engaging and humorous brand marketing campaigns.
- Social Media
- Social media platforms can utilize interactive animated GIFs to improve user engagement and increase user-generated content.
- Entertainment
- Creating microsites with meme generators can provide entertainment value and humor to audiences.
