Following his Fortnite Astronomical Tour, Travis Scott has dropped new merch for his virtual concert.
Earlier this month, rapper Travis Scott held a virtual concert called the Astronomical Tour on the video game platform 'Fortnite.' To celebrate the concert, Scott began dropping merchandise such as hoodies, T-shirts, stickers, action figures, and even a Fortnite-branded NERF gun. Now that the tour has wrapped up, Scott has continued to release merch for fans that just can't get enough. The latest drop includes the usual selection of hoodies and graphic T-shirts, but now fans can also purchase KAWs-designed vinyl records and cassette tapes in new pink and grey hues.
All the Astronomical Tour merch can currently be found on the rapper's website.
Image Credit: <i> Travis Scott.</i>
What's Driving This Trend
- Virtual Concert Apparel
- Opportunity for the fashion industry to partner with musicians and create exclusive virtual concert merchandise collections.
- Gaming Collaborations
- Opportunity for the gaming industry to collaborate with musicians and release exclusive in-game and virtual concert merchandise.
- Limited Edition Collectibles
- Opportunity for the collectibles industry to create limited-edition merchandise to celebrate virtual concerts and events.
Who This Affects Most
- Fashion
- Fashion industry can leverage virtual concerts and work with musicians to release exclusive apparel collections.
- Gaming
- Gaming industry can collaborate with musicians to release exclusive in-game and virtual concert merchandise.
- Collectibles
- Collectibles industry can create limited-edition merchandise to celebrate virtual concerts and events.
