Many of us enjoy reading up about our astrology signs and seeing how our day, week, month and even year is destined to unfold. While this superstitious star-crazed ritual takes full-force in the lives of many, retail brands are infusing horoscope themes into the realms of clothing, food and beauty. Senior editor and research expert Armida Ascano discusses her top picks for astrological branding finds.
The world of horoscopes may be niche but that hasn't stopped designers and companies from infusing star culture into their branding. The idea is that each person's birthday corresponds to a zodiac sign of sorts. This means that targeting shoes, shirts and food products towards each sign is a great way to personalize a product for a wide variety of individuals from the likes of horoscope pastry packaging, astrological footwear to zodiac manicures.