An unknown bike enthusiast has come up with a Aston Martin six-liter V12 engine-powered bike at the the Essen Motor Show, 2010. This monster roadster generates 425hp and was a main attraction at the event.
However, this amazing roadster delivers a horrible and disgusting noise. Adorned with the images of Homer Simpson and Springfield Choppers on the tank, this monster bike can be owned for 98,000 Euros.
Implications - In today's consumption-hungry culture, consumers are often seeking out various ways to fulfill fantasies and encounter exciting experiences. Such consumers will be drawn to products that provide them with feelings of thrill and exhibitionism. Such products will serve as relief from everyday responsibilities that have led many individuals to become stressed, overworked and generally dissatisfied with their mundane lifestyles.