An unknown bike enthusiast has come up with a Aston Martin six-liter V12 engine-powered bike at the the Essen Motor Show, 2010. This monster roadster generates 425hp and was a main attraction at the event.
However, this amazing roadster delivers a horrible and disgusting noise. Adorned with the images of Homer Simpson and Springfield Choppers on the tank, this monster bike can be owned for 98,000 Euros.
Implications - In today's consumption-hungry culture, consumers are often seeking out various ways to fulfill fantasies and encounter exciting experiences. Such consumers will be drawn to products that provide them with feelings of thrill and exhibitionism. Such products will serve as relief from everyday responsibilities that have led many individuals to become stressed, overworked and generally dissatisfied with their mundane lifestyles.
Why This Trend Is Growing
- Monster Bikes
- The trend towards powerful and show-stopping bikes provides opportunities for disruptive innovation in the automotive and entertainment industries.
- Luxury Motorcycles
- The trend towards high-end, expensive motorcycles opens up opportunities for innovation in the luxury and fashion industries.
- Experiential Consumption
- The trend towards seeking out thrilling and exciting experiences provides opportunities for disruptive innovation in the entertainment and tourism industries.
Industries Being Reshaped
- Automotive
- Automotive companies can explore ways to incorporate high-performance engines into motorcycles and other vehicles to appeal to thrill-seeking consumers.
- Luxury Goods
- Luxury brands can explore creating high-end, customized motorcycles to tap into the market of consumers seeking exclusive and extravagant experiences.
- Entertainment
- Companies in the entertainment industry can create experiences, shows or events centered around the thrill-seeking and exhibitionist culture to cater to consumers seeking excitement.
