Casual Urban Fashion

The ASOS Magazine September 2013 Photoshoot Stars Brit Marling

Actress, writer, director and producer Brit Marling embraces her casual urban side in the ASOS Magazine September 2013 editorial. Dressed in a mix of flannel, denim and graphic tees from the UK-based retailer, the style is a far cry from some of her more notable roles, for instance playing the daughter of Richard Gere in 'Arbitrage.'

Complementing the looks in the ASOS Magazine September 2013 editorial is the location. She posed at an outdoor basketball court in front of photographer Ben Morris' lens. Accompanying the photoshoot is an article in which she addresses smart and sexy women in Hollywood, "There are so many great young actresses to play roles like that, but so few of those roles that everyone is in competition for."

Urban Casual Fashion
Opportunity for clothing brands to tap into the demand for comfortable yet stylish urban wear.
Outdoor Photoshoots
Opportunity for photography studios to offer outdoor locations for magazine editorials and fashion shoots.
Multitalented Women in Entertainment
Opportunity for brands to feature women who excel in multiple areas of entertainment, such as Brit Marling in acting, writing, directing, and producing.

Sectors Adopting This

Fashion
Opportunity for fashion brands to create and market clothes and accessories that fit the urban casual trend.
Photography
Opportunity for photography studios to offer outdoor locations for magazine editorials and fashion shoots, which can create new demand.
Entertainment
Opportunity for entertainment brands to highlight women who are multitalented and excel in multiple areas like Brit Marling.
SCORE
6.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 94%
Activity 88%
Freshness 8%

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